THE JAY HOTEL

These custom rugs were developed in collaboration with AvroKO, who led the interior design for The Jay Hotel in San Francisco. Drawing inspiration from the hotel’s bold interiors and vibrant branding, each rug weaves together tailored color palettes and custom motifs that echo the boutique’s spirited character. While only select pieces were ultimately produced, the below showcases the full breadth of concepts explored—ranging from bold geometrics to refined textures—all tailored to reflect the hotel’s modern, energetic identity.

Photography from AvroKO